Crunchbase's Q3 2019 Diversity Report by Gené Teare and Natasha Mascarenhas.

Jennifer Neundorfer, a founding partner of Jane VC, which invests in women founders, is in the process of raising ten times her initial fund.

But instead of leading her pitch to limited partners (LPs) with a reference to gender, she phrases the investment thesis as follows: “We’re going to invest in an underlooked asset class that is overperforming.” 

“If it’s just about [investing] in more female founders, everyone has a different motivation,” Neundorfer said. “We don’t want this to be seen as a nonprofit charity; that’s not what it is.”